date:Jul 09, 2014
Will Hayllar continues: Tingyi exemplifies many of the features that make local players such formidable competitors in BRIC markets: rapid innovation and a distribution network that is hard for an international player to match. Developing local partnerships is one way established FMCG firms can compete with these local players. Take PepsiCo and Tingyi as an example when the soft drinks giant realised that growing its already established distribution in China would be costly, they piggybacked