date:Jul 09, 2014
it with their core operations, and only buying firms that will strengthen their market position in a key market rather than diversify.
New emerging markets like Mexico, Indonesia, Nigeria and Turkey, that have weaker local competition, are providing a welcome wave of growth opportunities for the worlds largest FMCG firms. Companies that are struggling to establish a strong foothold in the BRICs need to consider these new markets as opportunities for expansion and consolidation.
In contrast to