date:Jul 09, 2014
e of the coffee market versus 22% globally.
Will Hayllar, Partner at OCC Strategy Consultants, says: Although FMCG firms have seen sales growth slow considerably, their renewed focus on rebuilding profitability is proving successful. Companies have been taking a more cautious and focussed approach, and as our research shows, more than 80% of innovation investment in 2013 focused on core products rather than new ventures. Similarly, firms are increasingly selling off businesses that are a poor f