Growth Plummets For Top-50 FMCG Players as They Lose Out to BRIC Giants
date:Jul 09, 2014
in recent years. Particularly in the BRIC markets, global companies are losing market share to local players. In 2013, the Global 50 lost 0.7% points of their market share of the market in China, 1.3% points in India, 1.4% points in Brazil and 0.4% points in Russia. In contrast the picture on profitability is more positive gross margins have grown by 0.7% in 2013 compared with 0.1% in 2012 and EBIT margins are up by 0.9%, as companies have refocused activities on rebuilding profitability.

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07/14 17:39