Innova Market Insights: Ingredients and Mixes Benefit from Boom in Home Baking
date:Jul 08, 2014
companies seek to improve the accessibility of home baking and offer increasingly sophisticated and value-added innovations and novelties. There has been a growing focus on premium products, including chef-endorsed lines, new formats such as liquid mixes, ready-to-use packs, and more complex and sophisticated decorative options, as well as a whole range of character-licensed products for the childrens market.
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