Innova Market Insights: Ingredients and Mixes Benefit from Boom in Home Baking
date:Jul 08, 2014
ars previously. As might be expected with the number of countries, cultures and cuisines involved, Europe led launch activity, with nearly 37% of the total. Western Europe alone accounted for nearly 30% of launches, while Asia had about one-fifth, North America 16% and Latin America just under 10%.

The significance of bakery ingredients and mixes for each region can perhaps be better illustrated in terms of share of bakery launches as a whole. Australia leads here, with ingredients and mixes ac
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