date:Jul 08, 2014
Despite the apparently inexorable rise of convenience foods and the cash-rich, time-poor consumer, some parts of the world have maintained a high level of interest in home baking from scratch. Other countries, such as the US and the UK, had definitely moved away from home baking, preferring to buy prepared cakes in a ready-to-eat format, tending to lose interest even in bakery mixes, let alone baking from scratch.
According to Lu Ann Williams, Director of Innovation at Innova Market Insights: I