date:Jul 08, 2014
KP Snacks is hoping to drive incremental sales of healthier snacks amongst adults with the re-launch of Velvet Crunch, its better for you alternative to crisps.
Healthier Snacks is worth 145m and is the fastest growing bagged snacks segment +9.1%.
Velvet Crunch is placed to accelerate growth by tapping into the often unmet needs of adults who want real snacking pleasure, whilst following a healthy, balanced diet and lifestyle.
As part of the re-launch the brand is introducing New Velvet Crunc