date:Jul 08, 2014
Dragon Rouge was delighted to be asked to explore the potential to optimise the brand positioning and how to promote the products superior eating experience and delightfully low calorie promise.
We developed and researched alternative new propositions and brand expressions in an iterative creative exploration and consumer test. Within this process the opportunity for a grown up, more sophisticated flavour range and pack expression became extremely clear.
Dragon Rouges new Velvet Crunch propos