date:Jul 07, 2014
gn and on pack serve suggestions will inspire consumers to experiment in the kitchen and bring a new dimension to their meals without always having to be a culinary expert.
The launch will be supported with a 1.5million marketing campaign from August including national TV and radio advertising, plus PR and in store activation.
Nina Shanahan, Innovation Manager at Heinz, said:
Our research shows us that consumers want to experiment with new dishes and expand their repertoire; however they dont