date:Jul 07, 2014
K, the cider from The Shepton Mallet Cider Mill, has unveiled a new look to enhance the brands premium positioning.
Sticking with its minimalist design, the new packaging features the red K symbol, embossed on a matte black can finish.
For added appeal on shelf, K now boasts a unique gold top combined with a red ring pull, which is discreetly branded with the K mark.
In a sector dominated by loud branding and vivid colour, K believes it is unique with its subtler, more refined appearance.
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