date:Jul 07, 2014
With sales currently growing ahead of the overall Healthier Biscuits category, Nature Valley is looking to spearhead further growth by extending its cereal bars range into a new grazing occasion.
New Nature Valley Crunchy Bites are bite-sized pieces of its best-selling bars in a re-sealable grazing bag for snacking at the desk or at home.
Nature Valley Crunchy Bites are available from July in two flavours Oats Honey and Oats Chocolate (RRP: 1.99).
The launch is in direct response to insigh