World Cup Beer Battle Pits Ambev’s Skol Against Quilmes
date:Jul 07, 2014
nd good humor of the soccer culture, Skol said in an e-mail response to questions. The idea behind the campaign was to play with the peculiarities of each country and at no time to offend any nationalities.

Market Share

Ambev, which has a 68 percent market share in Brazil, saw earnings before interest, taxes, depreciation and amortization in the country grow 15 percent to 2.89 billion reais ($1.3 billion) in the first quarter of 2014, according to the companys quarterly earnings statement. Sou
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