date:Jul 07, 2014
ets from Argentines topped supply.
The fact that both brands belong to Anheuser-Busch InBev NV (ABI)s Ambev SA makes the strategy unusual, said Leslie Farnsworth, chief executive officer of FrogDog, a Houston-based marketing strategy consultant. Leuven, Belgium-based Inbev also owns U.S. favorite Budweiser and Belgiums Stella Artois. The two nations faced off on the soccer field earlier this week, with Belgium beating the American team 2-1.
Playing into that national fervor, especially around