date:Jul 07, 2014
ca-Cola's objective:
The drinks have to taste great still. We are good at creating low and no-calorie versions of regular products.
Coca-Cola Life is the first Coke available with the natural sweetener Stevia. Well see how it goes in the UK (before launching in Ireland). The research in Great Britain shows that if we can provide Coke with 30 per cent less sugar and sweeteners from natural sources then that has quite a strong appeal.