Japan Forsaking Rice Breakfasts Drives Calbee Yogurt Hunt
date:Jul 07, 2014
percent in the current fiscal year from 25 percent in the year to March 2014, the company said.

Calbee could also seek partnerships as it expands its breakfast options and may borrow cash for any acquisitions, Matsumoto said. It plans to increase sales of its Furugura-branded cereal, its fastest-growing product, to 50 billion yen from 9.5 billion yen in the last fiscal year, he said, declining to give a timeframe.  

Snacks such as potato chips and Kappa Ebisen, a shrimp cracker introduced in
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