Japan Forsaking Rice Breakfasts Drives Calbee Yogurt Hunt
date:Jul 07, 2014
soup, or hand-rolled rice balls and this has prompted a shift to Western-style breakfasts which are easier to prepare, Matsumoto said.

This is a trend that Calbee, better known for its potato and shrimp chips, is keen to capture, the executive said on June 23. A lack of new products will damp Calbees operating profit growth this fiscal year, according to the former head of the Japan unit of Johnson Johnson. (JNJ)

Slowing Growth

The growth of Calbees operating profit will probably slow to 14
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