date:Jul 07, 2014
Cloetta has signed a letter of intent with Coop Sweden to provide a brand new Pick Mix concept, under which it will be responsible for product range, racks, merchandising in Coops stores.
Under the deal, Cloetta will also deliver a Pick Mix concept for natural snacks including, for example nuts. A final agreement with Coop is expected to be signed during the third quarter of 2014.
Cloetta CEO Bengt Baron said, Cloetta will create a brand new Pick Mix concept for Coop. Utilizing our wide ran