Japan's brewers quench summer thirst with canned cocktails as beer sales slide
date:Jul 04, 2014
te-comer Asahi stormed the market in May in the quickest-growing category of strong RTDs, where alcohol content is at least 8 percent. The brewer aims to ship 2.5 million cases of a highball made with distilled drink shochu by the close of 2014.

We sold 450,000 cases by the end of May, an Asahi spokesman said. So we're off to a good start.

06/26 06:55