date:Jul 04, 2014
priced at 152 yen ($1.49) for 350ml (12 fl oz) compared with 260 yen for its The Premium Malt's beer.
This year, Ready-to-Drink sales are likely to grow 3 percent to 13 million cases compared with a 1 percent decline in beer, according to Suntory. The brewer, which controls more than a third of the market, aims for RTD growth of 3.8 percent.
On the heels of Suntory is Kirin, which is looking to grow its Ready-to-Drink business by 8.4 percent this year with the help of its new Bitters line.
La