date:Jul 04, 2014
ong execution during Cinco de Mayo and Memorial Day with the launch of the '120 Days of Summer' advertising campaign. These activities helped to drive strong marketplace performance during the first quarter as we continue to significantly outperform the industry and the import category, driven by Modelo Especial, Corona Extra and the rollout of Modelo Especial Chelada. These results are driving a change in our full year beer guidance, as we now expect beer segment net sales growth of approximate