date:Jul 04, 2014
re so good, you cant even tell theyre free from. The brand deserved some genuine foodie appeal. So we chose a mouthwatering editorial photography style that made the food the star of the show.
Robot Food also contemporised the logo and created a friendlier tone of voice, replacing the existing strapline, Naturally free from with Baking made easy. This added an aspirational feel and reinforced the new lifestyle direction. A colour-coded system clarified and differentiated their various gluten-fr