date:Jul 04, 2014
Their existing brand identity looked bland, dated and wasnt cutting the mustard. Category perceptions werent helping, being notorious for a lack of inspiration, apologetic packaging, and a tendency to blend into the wallpaper.
The opportunity for Isabels was clear. Martin Widdowfield, Design Director at Robot Food says, Free From products tend to make up the least inspiring aisle in the supermarket. A huge number of these brands use pack photography thats simply unappealing, yet Isabels mixes a