date:Jul 04, 2014
Isabels is a Free From home-bake brand. Their delicious mixes are naturally free from gluten, wheat, additives and added sugars. Branding partner, Robot Food, created a category-busting new identity, proving that Free From foods can boast foodie values.
Wheat and gluten-free foods are a growing lifestyle trend. Isabels wanted a brand that appealed to a broadening range of consumers, and to communicate how their products are delicious enough for everyone, not just those with food intolerances.