date:Jul 04, 2014
in the premium and value segments, with Marie Callender, Bertolli and Banquet, for the fiscal year are up both in terms of volume and dollar share. We feel like weve struck the right balance there and those our businesses that we will continue to invest in.
Secondly, Mr. McGough said in such a tough competitive environment companies have to identify ways to break through.
There are two ways that were doing that, he said. On Chef Boyardee, weve seen a lot of concurrent merchandising. Weve tradi