date:Jul 04, 2014
Powell, the chairman and chief executive officer of General Mills, cited the yogurt category as an example.
(There are) just lots of people coming in with new items, he said. So the competition for a limited number of quality display options, I would say, is increasing. So we continue to have very, very high confidence in our sales capability. We are really good at what we do there and we think we know the ingredients to successful execution.
It always boils down to getting the right category-