date:Jul 04, 2014
or more aggressive levels of promotion, said Don Mulligan, chief financial officer for General Mills, Inc., Minneapolis, during a conference call on June 25. It really for us related to execution. We just see more and more of the players interested in getting merchandising. There are a limited number of places in the store to get that high quality that we want, which is really good placement on end-aisle displays coupled with the feature support that we know drives efficient merchandising.
Ken