date:Jul 03, 2014
on-the-go options that look beyond the cereal bowl.
A successful example of this was rolled out by Kelloggs in the US with launch of snack pouches that feature some of the companys most popular cereal lines including; Fruit Loops, Krave, Apple Jacks and Corn Pops.
Analyst at Canadean, Kirsty Nolan said that a total of 46 percent of respondents who snack on cereal during the day would like to see the launch of such products.
The concept really is win-win for the manufacturers as with little c