date:Jul 03, 2014
ucozade Sport remains centre stage following an intense summer of sport and are confident that The Kit Out Project will be a hit with retailers and shoppers alike.
Whilst retailers should see an increase in footfall in-store, the OPO will highlight the functionality behind Lucozade Sport to shoppers.
As a brand it is important that we continue to educate amateur sportspeople on the benefits of drinking an isotonic carbohydrate-electrolyte drink, for enhancing hydration and fuelling performance