date:Jul 03, 2014
Lucozade is launching a brand new on-pack offer (OPO) across the full Lucozade Sport range.
The Kit Out Project will see shoppers collecting codes and redeeming these in return for free sports kit and equipment which should generate incremental sales for the Sports Drinks category and an increase in footfall for retailers.
Forming part of the brands wider 10m Fuel to Rule campaign, the OPO rolls out from August, timed to capture an engaged audience of amateur sportspeople following an excitin