date:Jul 03, 2014
The pending acquisition of CytoSports, Inc., the maker of Muscle Milk, will put a well-known brand at the lead of Hormel Foods Specialty Foods business. The company also hopes the combined offerings of Rev wraps, Skippy Singles and Muscle Milk will attract more younger consumers seeking protein on-the-go options to the Hormel fold.
This acquisition will serve as a growth catalyst for our Specialty Foods segment by adding a branded franchise in the fast-growing sports nutrition space, said Jeff