Kroger offers $280 mln for Vitacost.com in health play
date:Jul 03, 2014
business.

Kroger's offer of $8 per share represented a 27.4 percent premium to Vitacost shares, which closed at $6.28 on Tuesday on the Nasdaq.

Cincinnati-based Kroger plans to finance the all-cash deal with debt. It also reaffirmed its earnings outlook of $3.19 to $3.27 per share for fiscal 2014.

Consac LLC, a major Vitacost shareholder, in February asked Chief Executive Officer Jeffrey Horowitz to sell the company.

Vitacost has reported losses for the past 15 quarters and had annual reven
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