date:Jul 03, 2014
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With the tie-up, Kroger, the biggest U.S. supermarket operator, could also expand sales of its own Simple Truth products that are organic or made without some preservatives or other artificial ingredients, company executives said.
Vitacost's technology and ship-to-home fulfillment centers could enhance Kroger's existing online shopping capabilities.
Food retailers and entrepreneurs have discovered the popularity of home delivery in U.S. cities, but they are struggling to get a foothold in o