date:Jul 03, 2014
Kroger Co said on Wednesday it would buy Vitacost.com Inc, a health products retailer, for about $280 million in a bid to expand its presence in the profitable health and wellness niche popularized by Whole Foods Market Inc.
A growing number of U.S. shoppers are willing to pay extra for products such as organic foods, local produce and specialty items such as vitamins and other supplements. Eyeing bigger profits, grocery sellers from Kroger to Wal-Mart Stores Inc and drugstore chain CVS Caremar