date:Jul 02, 2014
s easy for new competitors to enter the race.
The companys competitors have better financial resources, higher revenues and greater economies of scale than Burger King, allowing them to react better to price fluctuations, introduce new products easily, spend more on marketing and promotional activities, as well as accelerate restaurant remodeling and rebuilding efforts. Such competition may adversely affect the companys top line growth by reducing royalty payments from franchise restaurants.
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