date:Jul 02, 2014
a fiercer battle for the market share with companies revamping their menu and introducing new breakfast items. Most of the fast food chains have started selling coffee to drive revenues through their breakfast segment. Burger King started serving the Starbucks owned Seattles Best coffee to compete against McDonalds McCafe. Moreover, the fast-casual restaurants are eating away market share and customer traffic from these fast food chains. Since the restaurant industry has few entry barriers, it i