date:Jul 02, 2014
as Starbucks average daily revenue of $3,200 per store but only half the revenues generated by a McDonalds outlet (around $6,700 per outlet per day), indicating McDonalds dominance in the industry.
Moreover, McDonalds customer base is much wider than that of Burger King with 28,000 franchised stores spread worldwide ranging from developed markets to developing nations in comparison to Burger Kings 13,000 franchised restaurants in selective developed markets.
In the breakfast segment, there is