date:Jul 02, 2014
disadvantages and risks.
Burger King has limited influence over the operations, marketing and advertising decisions and ownership of the franchised restaurants. Moreover, the franchises are sometimes unable to participate in strategic initiatives such as investment initiatives in re-imaging and remodeling. Furthermore, a franchises bankruptcy could have a huge negative impact on the companys revenue from that restaurant, as the franchisee agreement can be cancelled in case of bankruptcy with no