date:Jul 02, 2014
Celsius Holdings Inc., Boca Raton, Fla., announced its newest flavor, Celsius Negative Calorie Cola, which will be unveiled July 4 during the Subway Firecracker 250 at the Daytona International Speedway.
Celsius, the official energy drink partner for TriStar Motorsports, will serve as the primary sponsor for the No. 10 Toyota Camry during the race. The car will be sporting a Celsius Negative Calorie Cola paint scheme with Celsius brand ambassador and TriStar Motorsports driver Blake Koch behind