date:Jul 02, 2014
ent platform to include TPM, enabling effective management of all price and promotion go-to-market processes.
The Vistaar team has demonstrated deep beverage alcohol industry knowledge and capabilities, and we are pleased to extend our successful deployment into trade marketing processes, said Allan Latts, chief operating officer of Heaven Hill. We expect to achieve significant productivity improvements in our sales and marketing organizations by optimizing the utilization of our promotional fu