date:Jul 02, 2014
the aim of getting J2O Pear Gold on shopping lists ahead of consumers entering the store.
The campaign is further brought to life by the launch of social media activity aptly called The J2O Golden Hour an on-going competition which will see 14 pairs of designer aviator sunglasses given away every day over the course of six weeks from 30th June.
The promotion will feature at all touch points on the path to purchase, making J2O unmissable this summer.
The competition will run across Facebook,