date:Jul 02, 2014
ce that this company was third in its standing with regard to market share of private label peanuts and commodity-like products, he said. When we got into that, we saw that it was consistent with their strategy to use innovation, value-added concepts, convenient packaging, and packaging that would denote or connote more of a health and wellness or natural approach. As we dug into that, we realized that, that third position was not a weakness, but, in fact, a strength of this business.