TreeHouse chasing the consumer to the perimeter
date:Jul 02, 2014
strategy that allowed for differentiated products to be merchandised around the store perimeter, while their core business in the center of the store actually continued to show very fine growth.

The center of the store is the larger of Flagstones two businesses, Mr. Reed said.

The perimeter is newer, its smaller, and its faster growing, he said. That gives Flagstone an opportunity, with really a blank canvas, to work with their individual customers and design product offerings, brand names,
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