Diageo’s Shares Rise On Rumors Of Merger With SABMiller
date:Jul 01, 2014
of the worlds most promising beer markets. SABMiller is a dominant force in South Africa and is aggressively expanding across the continent, while Nigeria is the biggest export market for Diageos Guinness.

Nigeria has been one of the worlds fastest-rising beer markets in recent years, but the market contracted in the second half of 2013, and, with consumers also increasingly bypassing Guinness for value brands, Diageos Nigerian sales dropped by 10% for the six-month period.

Considering Diageo
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