date:Jul 01, 2014
, to reflect the fruity taste and the feel-good nature of the go ahead! snacking moment.
The latest campaign follows UBs success in uniting all its sweet biscuits under the McVities masterbrand and all savoury biscuits under the Jacobs masterbrand.
Both previous re-launches were supported by popular advertising campaigns adopting the strapline Sweeet for McVities and Snack Happy for Jacobs.
United Biscuits CEO, Martin Glenn, said:
Our new campaign for go ahead! is the next exciting step in