date:Jul 01, 2014
wed that British consumers thirst for an authentic product is strong, with six in ten (62 per cent) agreeing milk packaging should have more information about where the milk came from (e.g. dairy farm or farmer), with this peaking at two thirds (67 per cent) of those in the South West and Wales. Meanwhile, just a third (35 per cent) are convinced that supermarkets are doing enough to support British dairy farmers.