date:Jun 30, 2014
at the move to remove the easy open lids was a mistake.
We strongly believe Chef Boyardee can do a better job with core category users by leveraging its protein content about 16 grams in a can that cost on average about $1, Mr. Rodkin said. In addition weve retooled our merchandising programs customer by customer to get more lift with a renewed focus on the core user.
Finally, ConAgra is shifting its focus on Orville Redenbachers to be more competitive at retail.
This is a work in process, bu