date:Jul 24, 2012
Pernod Ricard's Frs Vodka
Category - Spirits, vodka, 40% abv
Available - From September
Location - US, in both on- and off-trade
Price - SRP of US$10.99 per 75cl bottle
Distribution - Pernod Ricard USA
Pernod Ricard is set to re-launch The Absolut Company's Frs vodka brand in the US. As well as an original vodka variant, Frs will also be available in two flavours, Orange Freeze and Citrus Freeze, both of which have a lower abv of 35%.
The vodka is freeze-distilled, and comes in an updated