date:Jun 30, 2014
Tesco has partnered with SORTEDfood, one of the world's largest social media cookery channels, to help inspire a new generation to fall in love with cooking and food. The partnership, which is a media first, will showcase Tescos passion for food.
SORTEDfood has over 800,000 subscribers on its YouTube channel, with over 4million monthly views. With many video recipes the result of the SORTED community's suggestions or requests, engagement levels are the highest of any food based YouTube channel