date:Jun 26, 2014
ality, and the possibilities for customisation and creativity in design. It is a real revolution, said Angelika Christ, FEFCO's Secretary General. Now, with corrugated packaging, the medium really can become the message.
At the same time, digital printing allows fuller use of new technologies such as QR codes and augmented reality (AR), enhancing the customer experience by making the packaging interactive. One example: Prospective customers for LEGO can scan the box and AR will bring the conten